Authority Health eNews — Editorial & Visual Communication

An editorial and visual communication project developed for Authority Health’s eNews, spanning editorial direction, audience strategy, writing, visual direction, and digital production. I shaped each issue’s theme, structure, content mix, and reader experience around what the broader community needed and wanted to hear, with the goal of energizing people around community health and positioning Authority Health as a leader in the field. I wrote most headlines, all connective content, and selected feature articles; edited all content before publication; directed photography, imagery, video, typography, layout, and visual storytelling; and built each issue in Constant Contact.