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Experience Jolie Madame

Project type

Copywriting · Photography · Art Direction · Videography · Creative Direction

Date

December 2024

A visual and editorial exploration of the JOLIE MADAME BAG within the world of fashion, combining copywriting, photography, art direction, and video to create a sensory story around the object. The project considers how imagery, language, composition, and presentation can transform a fashion product into an experience and invite the audience to see it through a more evocative lens.

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